Digital Marketing: Advanced Level Course (3 Months)
About This Course
This course is designed for marketing professionals, entrepreneurs and digital practitioners who have foundational knowledge of digital marketing and are ready to advance to strategic, data-driven execution. It draws from globally recognised frameworks while being adapted for the Nigerian digital landscape.
Participants will graduate with the skills to plan, execute, measure and optimise multi-channel digital marketing campaigns at a professional level.
Prerequisites:
- Basic knowledge of social media marketing
- Awareness of SEO and SEM basics
- Familiarity with email marketing concepts
- Comfort with Microsoft Office / Google Workspace
- Understanding of content marketing fundamentals
- Tangible work experience
Who this course is for:
- Marketing executives & managers
- Content creators looking to go strategic
- Entrepreneurs and SME owners
- Entry-level digital marketers upskilling
- Brand and communications professionals
- Career switchers entering digital marketing
Programme Structure at a Glance:
|
Module |
Month |
Title |
Duration |
Hours |
|
01 |
Month 1 |
Digital Marketing Strategy & Consumer Psychology |
1.5 Weeks |
12 hrs |
|
02 |
Month 1 |
Advanced SEO, SEM & Paid Advertising |
2.5 Weeks |
20 hrs |
|
03 |
Month 2 |
Data Analytics & Performance Marketing |
2 Weeks |
16 hrs |
|
04 |
Month 2 |
Social Media Marketing at Scale |
2 Weeks |
16 hrs |
|
05 |
Month 3 |
Email Marketing, CRM & Marketing Automation |
1.5 Weeks |
12 hrs |
|
06 |
Month 3 |
Content Strategy, SEO Writing & Video Marketing |
1.5 Weeks |
12 hrs |
|
07 |
Month 3 |
E-commerce Marketing & Conversion Optimisation |
1 Week |
8 hrs |
|
08 |
Month 3 |
Capstone: Integrated Digital Marketing Campaign |
1 Week |
8+ hrs |
Earn a certificate
Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.
Your Instructors
Adeola Sorunke
See more
₦200,000.00₦400,000.00
